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History
2022 ~ Present
Feel the Glow
Radiance on my skin, Confidence in my life.
You’ll always be glowing and beautiful with LANEIGE.
2019 ~ 2021
Luminous Beauty
A Healthy, Moisture-Filled Radiance with New Beauty
for 'The Young Premium Functional Skin Moisturizing Brand'
2014 ~ 2018
Sparkling Beauty
Redefine Brand Story
'Sparkling Beauty'
2010 ~ 2013
Be Waterful
Enhancement of Moisturizing Product Line
through the “Be Waterful” Brand Campaign
2007 ~ 2009
Make up Stand
Premium Makeup Line Launch for the Makeup of Asian Women
2002 ~ 2006
Beauty of Asia
Expansion across Mainland China and Hong Kong (China) in 2002
Exploitation of the Global Market Mainly across Asia
1994 ~ 2000
Everyday New Face
Brand Launch in 1994
Spread of Fun, Lively Concept through the “Everyday New Face” Campaign
